Previous experience

Analysing and addressing content issues

Coming into a new company who had been hit with a Google penalty on their content, I was tasked with addressing the content issues and coming up with a strategy and implementation to resolve this. 

​

​Focusing on addressing issues with content hygiene, analysis of any tech SEO issues, optimising existing content and creating a content strategy for future content. This resulted in stronger, more cohesive content that recovered by over 75% for clicks and over 50% increase for impressions in a 3 month period.